Current figures from the Airbnb community show how the smaller states of Germany can also benefit from home sharing. In Mecklenburg-Vorpommern—the partner region of leading travel trade show ITB Berlin 2018—the number of tourist arrivals increased by 64 percent in 2017 in comparison to the previous year. More than half of these bookings were recorded outside the high season of June to August.
20%Almost a quarter of Airbnb bookings in Mecklenburg-Vorpommern in 2017 came from international guests
Alexander Schwarz, Director of Airbnb Germany, Austria, Switzerland:
“At Airbnb, we are seeing an increasing interest in rural regions in Mecklenburg-Vorpommern, including from international guests. We are delighted that Airbnb is contributing to tourism and local value creation in the region, including during the off-season and beyond the well-known holiday destinations along the Baltic Sea coast.”
2.5 personwas the average group size in 2017
The high demand for accommodation on Airbnb has a positive effect on tourism in Mecklenburg-Vorpommern and therefore also on local value creation in the region.
“The figures speak for the attractiveness of Mecklenburg-Vorpommern as a holiday destination and show that Airbnb is gaining in importance in many regions, particularly among guests seeking direct contact with the local population. Thanks to Airbnb, Mecklenburg-Vorpommern and its hosts can expand their international reach and reach new target groups.”
Wolfgang Waldmüller, President of the Tourism Association of Mecklenburg-Vorpommern
In 2016, Airbnb guests spent more than €1 billion on products and services during stays across Germany. This was of particular benefit to the restaurant and cultural sectors.