In Airbnb’s first formal agreement with a state government in Mexico, Airbnb and the Ministry of Tourism of the State of Colima have agreed to promote tourism in the region. The State of Colima is now positioned as a model for Mexico’s digital economy, while working towards its broader goal of building the state’s infrastructure and giving travelers an environmentally sustainable way to see the region.
The State of Colima is now positioned as a model for Mexico’s digital economy
The agreement establishes an understanding of mutual cooperation which includes growing Colima’s local host community, raising awareness of Airbnb’s economic impact at the local level, and promoting Colima tourism among the millions of users from around the world that use the Airbnb platform. The agreement also includes promotion of the F1 Champ Series 2016, which will take place in Manzanillo from December 2-4. This event will bring an influx of travelers to the region, for whom Airbnb will help expand the pool of unique hospitality options.
In the last year, 3,000 travelers from around the world have stayed with more than 300 Airbnb hosts in Colima. Home sharing generates modest but important economic activity in local communities, allowing hosts from any part of Mexico to be in direct contact with those visiting from abroad. The average Airbnb host in Colima earns 1900 Mexican pesos, or USD $92 per month.