Airbnb has launched a new partnership with the NAACP, America’s oldest and largest national civil rights organization, to help spread the benefits of home sharing to local residents and travelers in communities across the US and build upon Airbnb’s efforts to make the platform and community more inclusive. The comprehensive partnership will include community outreach, and a unique revenue sharing model: Airbnb will share 20 percent of its earnings from this partnership with the NAACP.
“For too long, black people and other communities of color have faced barriers to access new technology and innovations,” said Derrick Johnson, interim president and CEO of the NAACP. “This groundbreaking partnership with Airbnb will help bring new jobs and economic opportunities to our communities. Airbnb’s commitment to that goal is a tremendous step in the right direction for Silicon Valley to open its doors to African-Americans and other communities.”
“Airbnb is democratizing capitalism. Instead of a corporation controlling the supply and distributing the profits, hosts decide when they offer their space and keep 97% of what they charge for their listing,” said Belinda Johnson, Airbnb’s Chief Business Affairs and Legal Officer. “Our fastest-growing communities across major US cities are in communities of color and we’ve seen how home sharing is an economic lifeline for families. This partnership will build on this incredible progress. The NAACP is unrivaled in its tireless work to expand economic opportunities for minority communities and we look forward to collaborating with their talented team.”
The partnership includes:
- Community Outreach & Education. Local NAACP chapters will work with Airbnb to launch a grassroots, community-based campaign to educate more people on the economic benefits of hosting and bringing more travelers to communities of color. The campaigns will include a series of in-person community meetings, online and offline outreach efforts, and educational campaigns on issues regarding fair and affordable housing.
- Revenue Sharing. Airbnb will share 20 percent of the earnings it receives as a result of these new community outreach efforts with the NAACP. Host earnings will not be impacted by this initiative. Additional details regarding the specifics of the revenue-sharing initiative will be announced in the weeks ahead.
- A Diverse Employee Base. According to the most recent figures, 9.64 percent of all United States-based Airbnb employees are from underrepresented populations. Increasing diversity in its workforce is a key priority for Airbnb, which has set a goal of increasing the percentage of its employees from underrepresented populations in the U.S. to 11 percent by the end of 2017. The NAACP will provide support and guidance as Airbnb works toward this goal.
- Supplier Diversity. The NAACP will serve as a formal adviser to Airbnb’s Supplier Diversity Program to better connect Airbnb with diverse businesses who can help meet the growing company’s needs. Airbnb has set a goal that 10 percent of its total procurement spend goes to suppliers owned by underrepresented communities, women, veterans, members of the LGBTQ community, and businesses in Historically Underutilized Business Zones by the end of 2019.
Airbnb is proud to work alongside the NAACP. Read the complete joint press release here.