Today, we are highlighting new data about the Airbnb community in the Netherlands. It shows that Airbnb helps grow and diversify tourism across the country, generates new economic activity, spreads benefits to more families and communities and supports local residents who share their homes.
Here are some highlights from the report:
- The Airbnb community generates new economic activity – The Airbnb community generated an estimated €795 million in total economic activity in the Netherlands in 2016, which is the sum of guest spending and host income. Hosts on Airbnb keep 97 cents of every Euro they charge to rent their space.
- The Airbnb community helps grow and diversify tourism – Hosts on Airbnb in the Netherlands have welcomed 1.4 million guest arrivals into their homes in 2016 alone. This has grown from 75,000 guest arrivals with Airbnb hosts in 2012. Almost one in five travellers are Dutch.
- Hosts are typically regular members of the community – The typical host on Airbnb in the Netherlands shares their home for 28 days a year and earns an additional €3,000 a year. The typical host is 41 years old.
- The Airbnb community helps spread the benefits of tourism – There are 31,000 active hosts on Airbnb in the Netherlands, spread across the entire country. Many of them are in villages that have no traditional accommodation providers. Airbnb helps guests discover communities they might have missed and spreads benefits to more families and local businesses.
- Guests choose Airbnb for an authentic and local travel experience – Guests on Airbnb in the Netherlands stay an average of 3.5 days and 90 percent of guests said they chose Airbnb ‘to live like a local’. 84 percent of guests on Airbnb come to the Netherlands to spend their holidays and over 3 in 4 guests said they are more likely to return following their experience with Airbnb hosts.
You can read the full report here.
James McClure, General Manager Northern Europe at Airbnb, said:
“Airbnb is transforming how guests experience the Netherlands and is opening new economic opportunities for local families and their communities. We want to be good partners to everyone in the country and support the responsible and sustainable growth of innovative forms of tourism.”
This report is based on Airbnb internal data between 1 January 2016 and 31 December 2016 and survey data, and is part of our commitment to be good partners and share data with cities, regions and countries.