Today we are releasing new data about the Airbnb guests who visit Amsterdam and the hosts who welcome them. In 2016, Airbnb hosts welcomed 770,000 guest arrivals to Amsterdam. These guests represent around 6 percent of the over 12 million overnight guests who visited Amsterdam last year and the data helps confirm that Airbnb guests are choosing Airbnb to live like locals, to explore specific neighbourhoods and to reduce their environmental footprint. While they are here, they spend money at local businesses across the city and with local residents who occasionally share their homes.
Here are the findings.
Guests are responsible travelers
- The average age of guests who book listings on Airbnb in Amsterdam is 33 and just over half of them are women
- Guests are being rated 4.8 stars out of 5 on average by their Amsterdam hosts
- The average group size is 2.5 people per trip
- Over 9 in 10 guests choose Airbnb to live like a local
- 3 out of 4 guests choose Airbnb as they believe it represents environmentally sustainable travel
- 8 in 10 guests engage in cultural activities during their stay
Guests spread benefits across the city
- 77 percent of guests choose Airbnb to explore a specific neighbourhood
- 69 percent of all guests stay outside the city centre1 , an increase of 4 percent compared to 2015
- Guests spend on average €162 per day. Over one third is spent on food, followed by shopping (21%), cultural activities (17%), transportation (10%) and groceries (9%)
Guests stay with local hosts who occasionally share their homes
- Hosts have been living on average 21 years in Amsterdam
- 27 percent of hosts work in art, design or creative services
- 95 percent of hosts recommend local businesses to Airbnb guests
- 93 percent of hosts engage in eco-friendly activities
- 1 in 4 hosts spend their host earnings on vacation
- Amsterdam Hosts are being rated 4.6 stars out of 5 on average by their guests
This report is based on Airbnb internal data between 1 January 2016 and 31 December 2016 and survey data, and is part of our commitment to be good partners and share data with cities, regions and countries.