Today, we are highlighting new data about the Airbnb community in Denmark. It shows that Airbnb helps grow and diversify tourism across the country, generates new economic activity, spreads benefits to more families and communities and supports local residents who share their homes.
Here are some highlights from the report:
- The Airbnb community generates new economic activity – The Airbnb community generated an estimated DKK 5.18 billion in Denmark in the past year, which is the sum of Guest spending and Host income. The average daily spending of Guests traveling via Airbnb is DKK 1,700.
- The Airbnb community helps grow and diversify tourism – Hosts on Airbnb in Denmark have welcomed 732,000 Guest arrivals into their homes over the past 12 months alone. This has grown from 28,000 Guest arrivals with Airbnb Hosts in 2012. Almost one in five travellers are Danish, with the one third of travellers coming from Copenhagen.
- Hosts are typically regular members of the community – The typical Host on Airbnb in Denmark shares their home for 22 nights a year and earns an additional DKK 14,600 a year. The typical Host is 38 years old and has been living on average 21 years in their hometown.
- The Airbnb community helps spread the benefits of tourism – There are 31,000 active Hosts on Airbnb in Denmark, spread across the entire country. Many of them are in villages that have no traditional accommodation providers. Airbnb helps Guests discover communities they might have missed and spreads benefits to more families and local businesses.
- Guests choose Airbnb for an authentic and local travel experience – Guests on Airbnb in Denmark stay an average of 4 nights and almost 1 in 3 Guests said they would not have travelled or not have stayed as long without Airbnb. 85 percent of Guests said they chose Airbnb ‘to live like a local’ and their average rating by the local Hosts is 4.9 out of 5 stars.
- Airbnb is good news for Copenhagen – Copenhagen is a popular destination for travellers on Airbnb. Close to 20,000 Hosts are today opening their doors to travellers and together they have welcomed over 450,000 Guests to Copenhagen in the past year.
“Hosts on Airbnb attract new guests to the country, provide unique experiences and spread benefits across Denmark to more families, communities and local businesses. We want to be constructive partners to everyone in the country and support the responsible and sustainable growth of innovative forms of tourism.”
Sofia Gkiousou, Public Policy Manager for Airbnb
This report is based on Airbnb internal data between 1 April 2016 and 1 April 2017 and survey data, and is part of our commitment to be good partners and share data with cities, regions and countries.