Airbnb hosts win big during college football season

Big events — from concerts, conventions, to home football games — mean big business for hosts in college towns, especially during football season. As the season comes to a close, we wanted to highlight some of the top success stories throughout the ACC, Big 10, Big 12, Pac 12, and SEC over the course of the 2017/18 season.

First-time Hosts

The surge of football fans traveling to college towns this season inspired thousands of residents to try hosting for the very first time. This year, the SEC took the title — securing the top three spots for schools where hosts began welcoming guests on Airbnb for the first time.

First-time hosts

School Percentage of first-time hosts Conference
Alabama 37% SEC
Mississippi State 33% SEC
Ole Miss 32% SEC
Oklahoma State 31% Big 12
Clemson 30% ACC

Typical Host Earnings

Airbnb allows hosts to use their home to generate necessary supplemental income. Hosts in Happy Valley took the No. 1 spot for typical host earnings this year, with the typical host earning $2,575 throughout the season.

Typical host earnings

School Earnings during the 2017/18 season Conference
Penn State $2,575 Big 10
Auburn $2,135 SEC
Clemson $2,120 ACC
Ole Miss $2,080 SEC
Virginia Tech $1,800 ACC

Total Hosts Earnings

Hosts in State College earned more than hosts in any other college city, where the community collective earned more than $1.4 million.

Total host earnings

School Earnings during the 2017/18 season Conference
Penn State $1.43 million Big 10
Colorado $1.37 million Pac 12
University of Michigan $1.14 million Big 10
University of Virginia $1.10 million ACC
UC Berkeley $983,000 Pac 12

College sports have the unique ability to bring people together in support of their alma mater. With Airbnb, sports fans from around the country can belong anywhere as they cheer on their teams to victory while bringing real economic value to cities big and small. By expanding the lodging capacity of cities during big events, Airbnb presents an exciting opportunity for communities to benefit from home sharing.

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