Airbnb in Wisconsin – 2016 in review

Wisconsin Airbnb Hosts Earned $13 Million, Welcomed 105,000 People in 2016

Airbnb, the world’s leading community driven hospitality company, announced today that its Wisconsin host community earned a combined $13 million in supplemental income while welcoming approximately 105,000 people to the state in 2016.

The 105,000 guest arrivals to the Badger State via Airbnb represents an astounding 164 percent year-over-year growth. This comes as Wisconsinites increasingly embrace the home sharing platform as an opportunity to earn supplemental income and make ends meet. Airbnb’s Wisconsin host community grew 73 percent to 2,600 people in 2016. 32 percent of Wisconsin’s Airbnb hosts simply rent out an extra room in their homes. And the fastest growing demographic nationally among Airbnb hosts are senior women.

What follows is an overview of 2016 guest arrivals and total host income, broken down by the top 20 home sharing cities in Wisconsin:

City
Total 2016 Guest ArrivalsTotal 2016 Host Income
Milwaukee
Madison
Green Bay
Lake Geneva
Sturgeon Bay
Wisconsin Dells
Egg Harbor
Appleton
La Crosse
Hayward
Baraboo
Williams Bay
Elkhorn
Poynette
Oshkosh
Wauwatosa
Sheboygan
Shorewood
Fontana
Neenah
20,000
19,000
3.500
2,200
2,100
1,900
1,300
1,200
1,200
1,100
1,100
1,000
920
870
850
850
830
780
750
720
$2.1 Million
$2.5 Million
$603,000
$316,000
$365,000
$231,000
$186,000
$142,000
$99,000
$148,000
$113,000
$128,000
$206,000
$74,000
$232,000
$101,000
$130,000
$115,000
$102,000
$89,000

About Airbnb
Founded in 2008, Airbnb’s mission is to create a world where people can belong when they travel by being connected to local cultures and having unique travel experiences. Its community marketplace provides access to millions of unique accommodations from apartments and villas to castles and treehouses in more than 34,000 cities and 191 countries.