Airbnb, the world’s leading community-driven hospitality company, today announced that it welcomed 1 million visitors to Korea in 2016, of which more than 500,000 were foreign travellers.
Korea is one of Airbnb’s fastest growing markets for inbound guest arrivals, increasing by 130% year-on-year and now accounting for a significant portion of total inbound travel into Korea.
Airbnb is helping to diversify tourism into Korea. Nearly 50% of travellers who visit Korea are from China. On the other side, approximately 50% of inbound guests using Airbnb arrive from countries in North America, Southeast Asia and Australia.
Data released today also highlights the positive impact of home sharing on the Korean economy. In 2016, the Airbnb community in Korea generated KRW 531,526 million (US$ 454.9 million) of economic activity, based on host earnings and guest spend. The number of hosts in Korea also increased by 85% in 2016, providing 4,500 more locals the opportunity to earn important supplemental income.
“We’re thrilled to announce that more than one million visitors chose to stay in an Airbnb in Korea last year and play an active role in promoting Korea to the world.” said Mike Orgill, Airbnb’s APAC director of public policy. “Korea is one of our fastest growing markets, and our community is having a positive impact on the local economy, with Airbnb visitors more likely to stay longer and spend more in the communities in which they stay.”
*The following statistics are based on Airbnb’s internal data and a survey of hosts and guests conducted throughout 2016. 589 hosts and 339 guests replied to the survey.
Growing inbound tourism
- 1 million guest arrivals (160% YOY increase)
- 510,000 inbound arrivals from international visitors (130% YOY increase)
- 4,500 new jobs (new hosts)
|1||China 20.3% (104,000)||China 46.8% (8,067,722)|
|2||US 16.2% (83,000)||Japan 13.3% (2,297,893)|
|3||Singapore 13.7% (70,000)||Taiwan 4.8% (833,465)|
|4||Hongkong 10.0% (51,000)||Hongkong 3.8% (650,676)|
|5||Malaysia 7.2% (37,000)||Philippines 3.2% (556,745)|
|6||Taiwan 3.9% (20,000)||Thai 2.7% (470,107)|
|7||Australia 3.3% (17,000)||Malaysia 1.8% (311,254)|
|8||Canada 2.5% (13,000)||Indonesia 1.7% (295,461)|
|9||Japan 2.3% (12,000)||Vietnam 1.5% (251,402)|
|10||Philippines 2% (13,000)||Singapore 1.3% (221,548)|
Data : Airbnb, Korea Tourism Organization
Economic impact (guest spend and host earnings)
- The Airbnb community in Korea generated KRW 531,526 million (US$ 454.9 million) of economic activity, based on host earnings and guest spend.
Airbnb will continue to contribute the growth of the Korean economy and demonstrate how home sharing can benefit inbound tourism and play a significant role in bringing more inbound tourists to the country.
[Airbnb 2016 Compact Data Press Conference]
[Second from the right: Mike Orgill, Airbnb’s APAC director of public policy]