Today, we are highlighting new data about the Airbnb community in Occitanie region in France. It shows that Airbnb helps grow and diversify tourism in the region, generates new economic activity, spreads benefits to more families and communities and supports local residents who share their homes.
Todays’s report shows that hosts have spread and democratised the benefits of tourism, while providing guests with authentic and local travel experiences. Local residents are ambassadors for the region and share the best of their communities with guests from around the world.
Here are some highlights from the report:
- Airbnb generates new economic activity – The Airbnb community generated €414 million in total economic activity in Occitanie region over the last 12 months, including guest spending and host income. Hosts on Airbnb keep 97 cents of every euro they charge to rent their space.
- The Airbnb community helps grow and diversify tourism – Hosts on Airbnb in Occitanie region have welcomed 791,000 guests in the past 12 months alone. This has grown from 7,000 guests arrivals on Airbnb in 2012. More than 25 percent of the travelers are international.
- The Airbnb community helps spread the benefits of tourism – 42,000 listings are available on Airbnb in Occitanie region, spread over 1,700 cities and villages. According to the French National Institute of Statistics, more than 1,400 of these municipalities (i.e. more than 80 percent), such as Marsillargues in Hérault or Coursan in Aude, have no hotels. Airbnb helps guests discover communities they might have missed and spreads benefits to more families and local businesses.
- Guests choose Airbnb for an authentic and local travel experience – Over 85 percent of guests on Airbnb in Occitanie said they chose Airbnb to explore a specific community. Guests stay an average of 4 days and over 83 percent said they chose Airbnb ‘to live like a local’. 70 percent said they are likely to return to the region following their experience on Airbnb and 83 percent of guests come to the region on holiday.
- Hosts are typically regular members of the community – The typical host on Airbnb in Occitanie shares his home for 15 days a year and earns an additional €1,600 a year. The typical host is 47-years-old.
- Airbnb is good news for Toulouse – The Pink City (its famous nickname) which is the place for rugby culture, is a popular destination for travelers on Airbnb. Over 4,000 listings are today available on Airbnb in Toulouse and Airbnb hosts welcomed over 110,000 guests in 2016.
You can see the full report here.
We are pleased to see the positive impacts of the Airbnb community on Occitanie. Hosts on Airbnb attract new guests to the region, provide unique experiences and spread benefits beyond tourist hotspots to more families, communities, local businesses and local historical and cultural sites. We want to be good partners to everyone in the region and support the responsible and sustainable growth of innovative forms of tourism. In August 2016 we began collecting and remitting tourist taxes on behalf of hosts in Toulouse and Montpellier.
This report is based on Airbnb internal data between December 2015 and December 2016 and survey data, and is part of our commitment to be good partners and share data with cities and regions. Earlier this year we published reports on Pays de la Loire region, Provence-Alpes-Côte d’Azur (PACA) region, Nouvelle Aquitaine region, Hauts de France region, Grand Est region and Auvergne-Rhône-Alpes region and we will release new data about the Airbnb Community in the other regions in France over the coming months.