Last year we committed to being good partners with the City of Milan by supporting big events, increase digital literacy in the region and highlight the positive impact our community is having in Milan.
Over the last 12 months, we have supported the city during key events including the Design Week, Terramadre by Slowfood and many others, with hosts opening their homes to visitors. Earlier this year, we released a report highlighting the impact our community is having on Italy and Milan. The study showed the economic activity of our hosts and guests in Milan was estimated at €277m, with hosts spreading tourism across the city to small businesses. We are now proud to announce in collaboration with the Municipality of Milan and Collaboriamo that we have launched a course for over 50s in Milan who want to know more about the sharing economy, digital platforms and to explore the opportunities that they bring. It’s a project that strengthens our collaboration with the city.
A national survey by Altroconsumo of over 1,000 Italians aged between 45 and 70 years old revealed that almost half (47%) have never heard of the sharing economy. They are missing new opportunities, so we want to help them expanding their digital knowledge. This is how the idea of a “Sharing Economy School” was born, featuring an intense workshop on cooperative economy held at Co-hub, Milan’s sharing economy center, and FabriQ, the Municipality’s social enterprise incubator located in the Quarto Oggiaro neighborhood that welcomes startups focused on welfare, environment and social innovation.
During the course, the students gain basic internet knowledge and skills like how to use online sharing platforms.
They met and chatted with other residents that use Airbnb, Bla Bla Car and Gnammo; they talked with the representatives of some of the Social streets in Milan (the ones in San Gottardo-Meda e NoLo Social District): these associations have been encouraging good neighborhood relations through social media; they met the FabriQ startups, learning how a concept is developed into a reality; they challenged themselves and each other to understand how to plan a trip through the different sharing economy platforms.
Eva, Luigi, Fabio and Sara shared their experiences with sharing economy during the course
Two of the speakers were also hosts in the Milan community: Luigi, who discovered sharing economy in his 50s and he is very passionate about Airbnb; and Eva, a young expert in digital communication who revealed tricks and tips on how to become the perfect host; both speeches were very well received. We really appreciated their enthusiasm!
The attendees had the chance to figure out new ways of being digital citizens, an important, tangible asset when it comes to real daily life. They gathered at dinner in a home restaurant, toasting to a 2017 rich in surprises.