Florida seniors earned $150 million through Airbnb in 2017

Airbnb Florida recently released a report documenting the economic impact of home sharing and vacation rentals for Florida’s senior community.

In Florida, over 45% of Airbnb’s 40,000+ hosts are seniors. Floridian seniors earned over $150 million through the Airbnb platform in 2017, indicating the capacity of home sharing to produce supplemental income for older generations and sustain retirement.

“We’re happy to see seniors throughout our state utilizing technology to take full economic advantage of their properties and sustain their retirements,” said Jeffrey S. Bragg, Secretary of the Florida Department of Elder Affairs. “Under the Scott Administration, we will continue to support the efforts of private sector platforms like Airbnb to facilitate economic opportunities for older Floridians.”

Southwest Florida is the most prominent Florida hub for senior hosts, with over 50% of hosts in the region ages 55+ and up. Throughout all of Florida, seniors account for the fastest growing and the best reviewed Airbnb host demographic.

“Many older Floridians are realizing that sharing their home provides benefits like preventing isolation, which itself is a significant risk to physical and mental health, while offering the opportunity to continue to learn and grow by encountering new ideas and cultures that come from interaction with other people,” said Jeff Johnson, AARP Florida State Director.

“Several models of home-sharing, from online platforms to old-fashioned roommate-hunting, provide the additional benefit of revenue or cost-sharing for older home owners, allowing them financial security and the ability to age in place.”

Jeff Johnson, AARP Florida State Director.

Airbnb Florida senior data

  • Florida seniors earned $150 million through sharing their homes in 2017
  • Over 18,000 Florida seniors share their homes or a vacation rental through Airbnb
  • Seniors are the most prevalent age demographic of Airbnb hosts in Florida
  • Seniors are the fastest growing age demographic of Airbnb hosts in Florida — with 46% year-over-year growth in total senior hosts
  • Seniors are the best reviewed Airbnb hosts in Florida — 85% receive 5-star reviews
  • Females account for 60% of Airbnb’s Florida host community – the highest proportion of any other age demographic
  • The typical Florida senior host earns $6,400 a year in income through Airbnb

Cities where over 50% of Airbnb hosts are seniors

Fort Myers Beach 65%
Bonita Springs 64%
Saint Augustine 63%
Cape Coral 61%
Marco Island 60%
Naples 59%
Fort Myers 53%
Panama City Beach 50%
Daytona Beach 50%
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