Today, we are highlighting new data about the Airbnb community in the Grand Est region in France. It shows that Airbnb helps grow and diversify tourism in the region, generates new economic activity, spreads benefits to more families and communities and supports local residents who share their homes.
Today’s report shows that hosts have spread and democratized the benefits of tourism, while providing guests with authentic and local travel experiences. Local residents are ambassadors for the region and share the best of their communities with guests from around the world.
Here are some highlights from the report:
- Airbnb generates new economic activity – The Airbnb community generated €145 million in total economic activity in the Grand Est region over the last 12 months, including guest spending and host income. Hosts on Airbnb keep 97 cents of every euro they charge to rent their space.
- The Airbnb community helps grow and diversify tourism – Hosts on Airbnb in the Grand Est region have welcomed 366,000 guest arrivals in the past 12 months alone. This has grown from 1,900 guests arrivals on Airbnb in 2012. Almost half of the travelers are international.
- The Airbnb community helps spread the benefits of tourism – 11,000 listings are available on Airbnb in Grand Est region, spread over 1,500 cities and villages. According to the French National Institute of Statistics, more than 1,100 of these municipalities, such as Andolsheim in Alsace and Montenoy in Meurthe-et-Moselle, have no hotels. Airbnb helps guests discover communities they might have missed and spreads benefits to more families and local businesses.
- Guests choose Airbnb for an authentic and local travel experience – Over 85 percent of guests on Airbnb in Grand Est said they chose Airbnb to explore a specific community. Guests on Airbnb in Grand Est stay an average of 3 days and over 80 percent of guests said they chose Airbnb ‘to live like a local’. 70 percent of guests on Airbnb said they are likely to return to the region following their experience on Airbnb and 83 percent of guests come to the region to spend their holidays.
- Hosts are typically regular members of the community – The typical host on Airbnb in Grand Est shares their home for 22 days a year and earns an additional €1,700 a year. The typical host is 43-years-old.
- Airbnb is good news for Strasbourg – Strasbourg, official home of the European Parliament and the Council of Europe, is a popular destination for travelers on Airbnb. Over 3,000 listings are now available on Airbnb in Strasbourg and Airbnb hosts welcomed over 22,000 visitors for the Christmas Market in Strasbourg in 2015.
You can see the full report here.
We are pleased to see the positive impacts of the Airbnb community on the Grand Est region. Hosts on Airbnb attract new guests to the region, provide unique experiences and spread benefits beyond tourist hotspots to more families, communities, local businesses and local historical and cultural sites. We want to be good partners to everyone in the region and support the responsible and sustainable growth of innovative forms of tourism. In August 2016 we began collecting and remitting tourist taxes on behalf of hosts in Strasbourg.
This report is based on Airbnb internal data between December 2015 and December 2016 and survey data, and is part of our commitment to be good partners and share data with cities and regions. Earlier this year we published reports on Pays de la Loire region, Provence-Alpes-Côte d’Azur (PACA) region, Nouvelle Aquitaine region, Hauts-de-France region and Auvergne-Rhône-Alpes region and we will release new data about the Airbnb Community in the other regions in France over the coming months.