Today, we are highlighting new data about the Airbnb community in the Hauts-de-France region in France. It shows that Airbnb helps grow and diversify tourism in the region, generates new economic activity, spreads benefits to more families and communities, and supports local residents who share their homes.
Today’s report shows that hosts have spread and democratized the benefits of tourism, while providing guests with authentic and local travel experiences. Local residents are ambassadors for the region and share the best of their communities with guests from around the world.
Here are some highlights from the report:
- Airbnb generates new economic activity – The Airbnb community generated €140 million in total economic activity in the Hauts-de-France region over the last 12 months, including guest spending and host income. Airbnb hosts keep 97 cents of every euro they charge to rent their space.
- The Airbnb community helps grow and diversify tourism – Airbnb hosts in the Hauts-de-France region have welcomed 277,000 guest arrivals in the past 12 months alone. This has grown from 1,000 guests arrivals in 2012. Almost half of the travelers are international, and mainly come from the UK and Belgium.
- The Airbnb community helps spread the benefits of tourism – 10,000 listings are available on Airbnb in Hauts-de-France region, spread over 1,200 cities and villages. According to the French National Institute of Statistics, more than 1,100 of these municipalities (90%), such as Morbecque in the North and Lillers in Nord-Pas-de-Calais, have no hotels. Airbnb helps guests discover communities they might have missed and spreads benefits to more families and local businesses.
- Guests choose Airbnb for an authentic and local travel experience – Over 85 percent of Airbnb guests said they chose Airbnb to explore a specific community. Airbnb guests in Hauts-de-France stay an average of more than 3 days and over 80 percent of guests said they chose Airbnb ‘to live like a local’. 70 percent of Airbnb guests said they are likely to return to the region following their experience and 83 percent of guests come to the region to spend their holidays.
- Hosts are typically regular members of the community – The typical Airbnb hosts in Hauts-de-France earns €1,800 by sharing their space for 21 nights a year. . The typical host is 42-years-old.
Airbnb is good news for Lille – Lille, Capital of the Hauts-de-France region is a popular destination for Airbnb guests. Over 2,300 listings are now available on Airbnb in Lille and hosts welcomed over 95,000 over the year in 2016, including for Euro2016 football championships. In August 2016 we began collecting and remitting tourist taxes on behalf of hosts in Lille.
You can see the full report here.
We are pleased to see the positive impacts of the Airbnb community on the Hauts-de-France region. Airbnb attract new guests to the region, provide unique experiences and spread benefits beyond tourist hotspots to more families, communities, local businesses and local historical and cultural sites. We want to be good partners to everyone in the region and support the responsible and sustainable growth of innovative forms of tourism.
This report is based on Airbnb internal data between January 2016 and January 2017 and survey data, and is part of our commitment to be good partners and share data with cities and regions. Earlier this year we published reports on Pays de la Loire region, Provence-Alpes-Côte d’Azur (PACA) region, Nouvelle Aquitaine region, Auvergne-Rhône-Alpes and Grand Est region and we will release new data about the Airbnb Community in the other regions in France over the coming months.