Iceland’s habitat is breathtaking and unique, and the world is discovering that as the country attracts a growing number of tourists. This tourism growth benefits the local economy and allows local hosts to introduce guests to the natural beauty of the country. Airbnb is here to support the sustainable development of tourism in Iceland’s rural areas and aims to be a key partner to local stakeholders in helping protect the natural habitat while introducing the beauty of Iceland to a new generation of visitors.
Helping travel grow greener
While the traditional tourism industry adopts greener practices, Airbnb’s growth actually has been driven, in part, by interest in home sharing as a sustainable option for travel: 72 percent of Airbnb guests say the environmental benefits of home sharing were of at least some importance in their choice of Airbnb.