The “Italian Villages” project

In the Year of Villages, Airbnb has launched a national project, Italian Villages, to promote and support over 40 small villages and their communities. Showcasing these small Italian towns to travelers from all over the world means offering insight into their unique landscapes, traditions and cultures and helping to improve their local economies by encouraging off-the-beaten-track, sustainable tourism.  From North to South, rural Italy is dotted with villages where one can feel at home.

The project, sponsored by The National Association of Italian Municipalities (ANCI) and developed in collaboration with the Italian Ministry of Culture and Tourism (MiBACT), promotes more than 40 villages all over the country, at least two in each region – through a range of different programs.

Three villages, Lavenone in Lombardy, Civitacampomarano in Molise and Sambuca di Sicilia in Sicily will have three public spaces redeveloped as a result of the collaboration between Airbnb and the local community, following a similar approach to our work in Civita di BagnoregioTwenty villages, one for each Italian region, are being promoted internationally on a dedicated platform: The website connects hosts living in these villages with travelers that are interested in discovering a less familiar part of Italy by sharing their home on Airbnb. A further twenty small villages will be promoted on Airbnb’s social media platforms.

Check out the map to discover the villages involved in the project!

Three buildings are going to be repurposed thanks to the collaboration between Airbnb, the institutions and the local community. Architects and artists are working on the buildings to make sure that local specificities are enhanced, just like the 2017 pilot project in Civita di Bagnoregio, Casa d’Artista. Civita set an example for these collaborations. We are especially proud to observe that some of these projects have been submitted by the villages themselves.

Civitacampomarano, Molise

Civitacampomarano is located in Molise. The village is known for its history, rooted in the Enlightenment movement that culturally shaped the village. So much so, it’s become a village of reading. In the last few years, the small village has also featured a street art festival. The house that will be renovated was the home of renowned writer and politician, Vincenzo Cuoco. An artist will create site-specific artwork themed on the use of words.

Sambuca di Sicilia, Sicily

Sambuca di Sicilia features different cultures, ranging from European to Arab-Byzantine culture. The spaces being renovated belong to the local Archeology Museum. The topic of cultural stratification will be the focus of a site-specific installation and of an interior design project aimed at creating an ongoing narration between the past and the future.

Lavenone, Lombardia

Lavenone is a small village that counts around 550 inhabitants, located in the Brescia province, among lakes and valleys. The space that will be renovated is located below a hostel managed by the local community. It will serve as an apartment and a common space, to host public events. The space will feature retractable housing modules for more versatile use. The space will be made of local building materials and artists will contribute with frescoes, one of the village’s specialities.

Civita di Bagnoregio, Lazio

Recently launched in Lazio was the Casa d’Artista (Home of the Artist), housed in a historically significant building in town. Alongside several partners and in collaboration with Civita Municipality, Airbnb has helped to lovingly restore it. Since its launch, the Mayor has added Casa d’Artista to the Airbnb platform, making it the first public listing available on the platform. The space is now open to travelers and artists who can set up residence here at a discounted price. All proceeds made will be used to fund cultural projects in Civita.

Twenty villages, one for each Italian Region, are being promoted internationally, on a dedicated platform:

The website connects hosts living in these villages with travelers that are interested in discovering a less familiar part of Italy. The villages being promoted are Aieta (Calabria), Apricale (Liguria), Asolo (Veneto), Barolo (Piedmont), Bevagna (Umbria), Bitti (Sardinia), Città Sant’Angelo (Abruzzo), Cividale del Friuli (Friuli Venezia Giulia), Dozza (Emilia Romagna), Étroubles (Val d’Aosta), Furore (Campania), Mezzano (Trentino Alto Adige), Moresco (Marche), Pisticci (Basilicata), Poggiorsini (Apulia), Sabbioneta (Lombardy), San Casciano dei Bagni (Tuscany), Sperlonga (Lazio), Savoca (Sicily) and Torella del Sannio (Molise).

A further twenty small villages will be promoted on Airbnb’s social media platforms. They are Ameglia (Liguria), Bard (Val d’Aosta), Candelo (Piedmont), Bosa (Sardinia), Casperia (Lazio), Castelvetro di Modena (Emilia Romagna), Castiglione di Garfagna (Toscany), Cison di Valmarino (Veneto), Conca dei Martini (Campania), Fare San Martino (Abruzzo), Monte Sant’Angelo (Apulia), Montegabbione (Umbria), Offagna (Marche), Petralia Soprana (Sicily), Pietrapertosa (Basilicata), Torno (Lombardy), Vastogirardi (Molise) and Venzone (Friuli Venezia Giulia).

All the villages included in the project are part of the itineraries of Viaggio Italiano by MIBACT.

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