Airbnb hosts in Italy have been welcoming guests into their homes since 2008. These hosts have formed a vibrant community, sharing unique experiences with travelers from around the world and making progress toward the enactment of fair, clear home sharing laws in Italy’s largest cities. Airbnb has signed groundbreaking agreements with the governments of Florence and Milan, while the host community in Rome is building a grassroots movement to engage local leaders and explain how home sharing can continue to benefit the Eternal City.

Scroll down to read the latest news.

€4.1B economic impact generated by the community

5.6M Airbnb guests in the past year

121.000 hosted in 2016 throughout Italy


Strengthen your home sharing commitment!

Home sharing offers great experiences but it also requires some commitment from those looking to share their home. If you are planning to become a host, it is really important to be informed about the regulations that apply in your country, in your region and in your city. Find all the information you need by watching this video. This web page also provides some starting points and tips on how to practice responsible home sharing in Italy RESPONSIBLE HOST

Latest Airbnb Citizen highlights and news


Airbnb joins Ministry of Tourism and ANCI to promote small-town Italy

Joe Gebbia in Sicily launched a plan to promote more than 40 villages all over the country through a range of different programs. 20 borghi are being promoted on a dedicated platform. 3 more villages will each have a public space redeveloped.

Find out more about the plan

Recommended by Airbnb hosts: the six best small shops in Florence

This month Airbnb hosts from the Florence Home Sharing Club organized a walk in support of small and local businesses in their city, following on from the hosts from Rome and Milan.

From an independent bookstore to the best street food spot

Airbnb’s toolkit to explore bias, discrimination and the impact of belonging

Joining the Airbnb community means embracing other cultures and lifestyles and discrimination of any kind prevents people from making those connections. We worked with two psychologists to create a toolkit to explore bias, discrimination, and their impact on belonging.

Sign up to this self-teaching tool

Working together to support responsible tourism in Piedmont

We have signed a collaboration agreement with the Piedmont Region aimed at promoting tourism and supporting the best of the region. Guest arrivals to the area increased by 60 percent compared to last year.

Read more

Beyond cities: how Airbnb is supporting rural revitalization in Italy and in the world

We carried out a study on the economical impact and other kind of effects of home-sharing beyond cities. The estimated total income for Italian Airbnb rural hosts in the last year is € 72.3 million.

Go to full report



Airbnb partners with the IED in Florence to promote Isolotto, Novoli and Rifredi neighborhoods

We’ve just launched a new collaboration with the European Institute of Design to encourage students to think up creative ways to promote outer neighborhoods in the city.

Discover the students' projects

Airbnb launches Open Homes to help refugees in need

Local Italians are now able to open their home on Airbnb to welcome refugees and displaced people thanks to the Open Homes project. The initiative was launched with the City of Milan and NGOs Refugees Welcome Italia and The community of Sant’Egidio.

Register your home

Genoa kicks off Airbnb’s first tourist tax agreement in Italy

Airbnb has announced it will begin to collect and remit tourist tax on behalf of hosts in Genoa, Liguria. The City joins the over 300 jurisdictions around the world where simplified tourist tax is collected by Airbnb.

Collect and remit starts next August

Have a great idea for a project that promotes sustainable tourism in Europe?

We have launched a €5M Community Tourism Programme that will award funding to innovative projects across Europe that promote sustainable tourism. The fund is available to organisations in need of financial support for innovative local projects.

Learn more about the Programme

Airbnb community boosts Italy’s economy by over €4b

How many hosts are there in our country? How much are Airbnb guests spending in local businesses? A new report on the Airbnb community and its impact on Italy’s economy in 2016 answers these questions.

Read the report

Meet Roseli, an LGBT wedding planner and host with a story about love and equality

“When I started this type of work, I wanted to embrace all couples, because I believe that love is universal and that everyone should have the right to happiness”. Roseli is an Airbnb Experience host in Tuscany and a wedding planner who specializes in LGBT weddings.

Watch to hear Roseli's story


Visit to the shops of Esquilino with Airbnb hosts

After San Giovanni’s, Monte Verde‘s and Monti‘s walks, the hosts of the Home Sharing Club in Rome explored the Esquilino neighborhood, leaving the “recommended by Airbnb hosts” stickers in some of their favorite shops.

Discover Esquilino's food spots


Civita submits nomination proposal for inclusion in UNESCO’s World Heritage List

Civita di Bagnoregio is taking a step towards its inclusion in UNESCO’s World Heritage List. Civita, a gem set on the top of a tufo hill in Viterbo province, is at the heart of Airbnb’s ‘Small Villages’ project.

The President of Lazio region gave the announcement

Genoa hosts: a how-to guide on hosting responsibly

Airbnb and Confedilizia, the renowned house owners association, held an event to inform Genoa hosts about responsible hosting in Liguria. Hundreds of hosts from across the region attended the meeting.

Watch the video

“I am a host and I stand for home sharing”. Hosts are making their voices heard loud and clear to Parliament

Airbnb has been working tirelessly for the last few weeks to build relationships with the Government and Parliament to ensure they apply the ‘withholding tax rule’, included in the Spring fiscal plan in a sensible and proportionate way, that doesn’t leave room for ongoing litigation. But now hosts sharing their homes find it impossible to understand the amendments that have just been discussed in Parliament. In order to share their property, they are being forced to navigate a maze of bureaucracy.

These are all attempts to introduce unfair charges without supporting a better relationship between citizens and tax matters. Italian hosts are now making their voices heard loud and clear to Parliament.

Read the news

A green “Week for Good”

All over the world, Airbnb staff, non-profit partners and our host community came together to make a difference in a week of voluntary action. Our Italian team and host community played our part in several cities. We became gardeners for the day!

Actions in Milan, Bologna, Florence and Rome

Small Villages: Mayor Bigiotti of Civita di Bagnoregio joins the Airbnb host community

The Mayor of Civita became an Airbnb host as he listed the first public building on the platform. The space will host artists who can set up residence and art-lovers. All proceeds made from the listing will be used to fund the town’s development. Airbnb is supporting tourism in small villages in Italy.

Welcome to Casa d'Artista

Airbnb supports IT.A.CÀ, the sustainable tourism festival in Bologna

Travel becomes more sustainable as a result of home sharing. Airbnb is supporting “IT.A.CÀ migranti e viaggiatori”, the first festival in Italy about sustainable tourism taking place in Bologna at the end of May.

Airbnb is working with UN to promote a greener way to travel


Discovering hosts’ favourite Porta Venezia hidden gems

Porta Venezia is a notable neighborhood in Milan, offering a mix of cultures, art and cookery styles. Its eclectic soul has been the focus of the recent walk that Airbnb hosts organized with the Porta Venezia Social District that aims to promote the local area.

Craftsmen’s workshops, unconventional art galleries and a “time restorer”


Tourism law welcomes home sharing in Lazio

Deputy Governor and Commissioner for Tourism Massimiliano Smeriglio, announced Lazio’s new regional law, embracing home sharing.  The simplified rules clarify that residents in Lazio can share their homes to guests from around the world.

The new law

Women hosts are leaders in the home sharing community

New study shows women hosts are the driving force behind Airbnb. In Italy, there are 83,622 women hosts, representing 54% of the entire Airbnb host community. These are hosts like Giuliana and Maria Grazia, who share their homes in Milan and in Rome.

Meet Giuliana and Maria Grazia

Highlighting the positive economic impact of Airbnb in Italy. Florence and other cities.
Read the entire report.