Michigan Airbnb Hosts Earned $48 Million, Welcomed 364,000 Guests in 2017

Airbnb, the world’s leading community-driven hospitality company, announced today that its Michigan host community earned a combined $48 million in supplemental income while welcoming approximately 364,000 guest arrivals to the state in 2017.

The 364,000 guest arrivals to Michigan via Airbnb represents 90% year-over-year growth. This comes as Michiganders increasingly embrace the short-term rental platform as an opportunity to earn supplemental income and make ends meet. There are now just under 6,000 Michigan hosts who share their homes for via Airbnb, typically earning about $6,300 annually in supplemental income.

Statewide data indicates that Airbnb and its host community appear to be complementing — rather than competing with — the Michigan hotel industry. Reports from Pure Michigan and the Michigan Economic Development Corporation demonstrate that Michigan hotel occupancy rates, daily prices and revenue have steadily climbed in recent years and into 2017, in parallel to Airbnb’s growth. In particular, Detroit hotels are experiencing the most explosive revenue growth of any major US market. This indicates that Airbnb is opening up the state to a new slice of prospective tourists by catering to travelers less able to afford hotels, those who desire to stay in neighborhoods or cities that lack hotels, and families who prefer to be together under one roof.

In addition to the new income going into the pockets of Michigan Airbnb hosts, the state is generating new revenue through a historic tax agreement announced in June that allows Airbnb to collect and remit the Michigan state use tax on behalf of its hosts. That agreement delivered $1 million in taxes to the Michigan Department of Revenue in the first three months alone. Airbnb will continue to update the public and its hosts on the extent to which this collaboration delivers new revenue for the state, and the company hopes to secure additional tax agreements with Michigan municipalities in 2018.

What follows is an overview of 2017 guest arrivals and total host income, broken down by the top 30 home sharing markets in Michigan:

City

Total 2017 Guest Arrivals

Total 2017 Host Income

Detroit

47,000

$5.21 million

Traverse City

29,300

$4.38 million

Ann Arbor

26,700

$4.56 million

Grand Rapids

17,000

$1.58 million

Holland

11,600

$1.39 million

South Haven

8,100

$1.34 million

Marquette

7,900

$819,900

New Buffalo

7,450

$1.1 million

Saugatuck

7,000

$1.25 million

Bellaire

5,200

$536,200

Kalamazoo

4,700

$455,500

Harbor Springs

4,700

$679,600

Grand Haven

4,700

$693,000

Royal Oak

4,100

$776,900

Lansing

3,950

$481,800

Douglas

3,600

$619,600

Charlevoix

3,400

$567,900

Ferndale

3,200

$362,500

Petoskey

3,100

$377,200

Ypsilanti

2,700

$308,000

Shorewood-Tower Hills-Harbert

2,600

$372,100

Munising

2,550

$324,550

Frankfort

2,550

$319,650

Suttons Bay

2,500

$516,900

Boyne Falls

2,450

$247,200

Muskegon

2,450

$228,600

Spring Lake

2,450

$313,000

Fennville

2,350

$387,500

Houghton

2,350

$270,800

Interlochen

2,300

$300,000