Airbnb recently released its first annual Michigan Seniors report, indicating Michiganders ages 60+ are earning millions of dollars in supplemental income and providing authentic neighborhood experiences to guests from throughout the world.
In Michigan, over 1,300 seniors share their homes for supplemental income via the Airbnb platform. In 2017, they earned $8.5 million in combined supplemental income. And across the entire state, seniors are the best rated hosts of any other age demographic, earning 5-star reviews at a 90% rate.
While the sharing economy is most commonly associated with millennials, the rate of Michigan seniors sharing their homes through Airbnb has grown 71% year-over-year, again faster than any other age demographic. Those 1,300 senior hosts now represent 20% of Airbnb’s host community in Michigan.
Airbnb is a platform that can help Michigan’s senior community earn income to supplement their retirements or fixed incomes. This was the case for my own mom, who hosted out of her home next door in Ohio, and our hope is that the home sharing trend continues to serve as an economic engine for these passionate hosts. Will Burns, Airbnb’s Midwest policy director
Top ranking Michigan cities among seniors hosts:
- Most Senior Hosts: Traverse City — over 100 active hosts are seniors
- Highest Earning Senior Hosts Will Burns, Airbnb’s Midwest policy director.: Detroit — typical senior host earns $7,000 annually
- Most Frequently Hosting Senior Hosts: Ann Arbor — typical senior host shares his/her home 46 days per year
- Highest Percentage of Senior Hosts: Bellaire & Harbor Springs — in both cities, 30% of local host communities are seniors
- Most Growth of Senior Hosts: Detroit — experienced 81% year-over-year growth in senior hosts