Missouri Airbnb hosts earned $28.8 million, welcomed 289,000 guests in 2017

Airbnb, the world’s leading community-driven hospitality company, announced today that its Missouri host community earned a combined $28.8 million in supplemental income while welcoming approximately 289,000 guest arrivals to the state in 2017.

The 289,000 guest arrivals to Missouri via Airbnb represents 126% year-over-year growth. This comes as Missouri homeowners increasingly embrace the home sharing platform as an opportunity to earn supplemental income and make ends meet. There are now 6,300 Missouri hosts who share their homes for via Airbnb, over ⅓ of whom simply share an extra, unused room (i.e. empty nester). Those Missouri hosts typically earn about $5,300 annually in supplemental income through Airbnb.

Statewide data indicates that Airbnb and its host community appear to be complementing — rather than competing with — the Missouri hotel industry. Reports from the Missouri Division of Tourism demonstrate that Missouri hotel revenue and prices continue to grow while Marcus & Millichap’s Midwest hospitality report concluded continuing strong demand for Missouri hotels — all in parallel to Airbnb’s growth. This suggests that Airbnb is opening up the state to a new slice of prospective tourists by catering to travelers less able to afford hotels, those who desire to stay in neighborhoods or cities that lack hotels, and families who prefer to be together under one roof.

Home sharing impacted a wide spectrum of Missouri’s communities in 2017. Airbnb hosts significantly expanded lodging capacity during the eclipse as hotels in cities like St. Louis along the path of totality completely sold out. Airbnb provided additional, affordable lodging options for college parents during university commencement weekends in cities like Columbia and Kansas City. However, home sharing growth has also helped open up Missouri’s less traditionally touristy communities to the economic benefits of travel — rural areas of Missouri saw some of the fastest Airbnb guest growth of any state in the nation.

What follows is an overview of 2017 guest arrivals and total host income, broken down by the top 10 home sharing markets in Missouri:

City

Total 2017 Guest Arrivals

Total 2017 Host Income

St. Louis

88,500

$9.14 million

Kansas City

75,240

$7.7 million

Branson

23,950

$2.24 million

Columbia

11,140

$1.1 million

Springfield

8,140

$749,000

Osage Beach

5,580

$594,000

University City

4,900

$415,000

Lake Ozark

4,450

$565,000

Hermann

3,020

$294,000

Grandview

2,030

$160,000

Richmond Heights

1,880

$190,000

Saint Charles

1,860

$187,000

Hollister

1,730

$191,000

Independence

1,600

$108,000

Four Seasons

1,570

$169,000

Reeds Spring

1,570

$141,000

Kimberling City

1,490

$142,000

Clayton

1,290

$177,000

O’Fallon

1,190

$117,000

Joplin

1,170

$84,000

Cape Girardeau

1,160

$90,000

Sunrise Beach

1,060

$131,000

Jefferson City

1,050

$111,000

Raytown

1,030

$53,000

Camdenton

1,000

$111,000

Maplewood

980

$94,000

Kirkwood

850

$109,000

Steelville

820

$98,0006

Saint Joseph

810

$111,000

Hannibal

800

$85,000

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