NEW 2018 DATA: Airbnb grows responsibly and spreads tourism across the country
Today, we are highlighting new data about the Airbnb community in the Netherlands in 2018. It shows that Airbnb helps spread tourism across the country and ensures more Dutch residents and their communities can enjoy the benefits of tourism.
The Netherlands
- The Netherlands count 55,000 accommodations on Airbnb – compared to 26,000 on 1 January 2016.
- While there are different kinds of accommodations available on Airbnb – such as rooms, homes, bed and breakfasts and boutique hotels – the typical accommodation on Airbnb in the Netherlands in 2018 was shared for 33 nights per year and the typical income per accommodation in the Netherlands in 2018 was €3,400.
- Taken all together, accommodations on Airbnb in the Netherlands have welcomed a growing number of guest arrivals which have reached 1,9 million guests*. During 2018, an estimated 400,000 Dutch residents used Airbnb to travel in the Netherlands, representing over one fifth of all guest arrivals to the country on Airbnb.
- While Airbnb was initially known in big cities, 60 percent of all accommodations listed on Airbnb in the Netherlands are now outside the capital.
- In 2018, the most trending destinations for guests on Airbnb in the Netherlands were located outside of the main cities and include places such as Monnickendam, Serooskerke, Simpelveld and Zeewolde. Airbnb is also actively investing in the spread of tourism and has recently made a donation of over €25,000 to the Van Gogh Heritage Foundation, a nonprofit organisation with locations in Nuenen, Zundert and Etten-Leur.
- Airbnb gives visitors the chance to travel to neighborhoods they might otherwise miss – in 2017, more than half of the communities which had an active Airbnb accommodation had no hotel.
The Capital
- Amsterdam counts 21,000 accommodations on Airbnb – compared to 19,000 on 1 January 2018. Since our announcement to open up the platform to small business owners, boutique hotels have more than doubled in one year on Airbnb in Amsterdam.
- The typical accommodation in Amsterdam in 2018 was shared around 30 nights per year and the typical income per accommodation in Amsterdam in 2018 was €4,300.
- Over the course of 2018, only 3.2% of entire home accommodations were rented out for more than 60 nights**.
- Airbnb is helping to spread tourism across Amsterdam. Seven out of ten Airbnb guests stayed outside Amsterdam’s city centre and 95 percent of hosts recommend local businesses to their guests in 2017.
- External research shows that while Airbnb is responsible for only 8% of all overnight guests, it accounts for more than 21% of the overnight tourist spending as guests stay longer (twice as long compared to hotels) and spend more money.
Big cities
- There were 2,000 accommodations on Airbnb in The Hague on 1 January 2019. The typical accommodation in The Hague in 2018 was shared around 39 nights per year and the typical income per accommodation in The Hague in 2018 was €3,100.
- There were 2,600 accommodations on Airbnb in Utrecht on 1 January 2019. The typical accommodation in Utrecht in 2018 was shared around 30 nights per year and the typical income per accommodation in Utrecht in 2018 was €2,400.
- There were 2,000 accommodations on Airbnb in Rotterdam on 1 January 2019. The typical accommodation in Rotterdam in 2018 was shared around 39 nights per year and the typical income per accommodation in Rotterdam in 2018 was €2,900.
- There were 500 accommodations on Airbnb in Eindhoven on 1 January 2019. The typical accommodation in Eindhoven in 2018 was shared around 50 nights per year and the typical income per accommodation in Eindhoven in 2018 was €3,000.
Responsible partner
In order to ensure home sharing on Airbnb continues to benefit the Netherlands, Airbnb wants to be good partners and work together with policy-makers to help more hosts share their homes responsibly. Airbnb is therefore supporting the creation of a national registration system – in line with EU law – as a user-friendly tool for hosts, allowing them to responsibly welcome guests from the Netherlands and from around the world and spread tourism.
Airbnb also wants to continue working with Amsterdam and has joined other platforms in proposing a new way forward.
Hosts on Airbnb keep up to 97 cents of every Euro they charge to rent their space. We firmly believe that tourism should be spread and that locals and their communities should benefit from visitors to the Netherlands.
* Number of guest arrivals in the last 12 months (includes all guests on each trip, not just the booking guest) for any trip that crosses the time period
** This number includes hosts who have confirmed they are licensed to share their entire home for over 60 days and hosts who accepted bookings over 60 nights before the introduction of our automated limits in March 2017.