Today, we have released a study* highlighting the economic and social benefits of travel using Airbnb for local families and their communities. It shows that 671,000 people have travelled to Norway via Airbnb in the past year, helping spread tourism benefits beyond hotels and tourist hotspots to the places local residents call home.
Hosts on Airbnb: typically local residents who share their homes
There are 17,700 hosts in Norway who welcomed 671,000 guests into their homes in the past 12 months – the latter representing an increase of 56 percent on the previous year. Hosts are typically regular people and earn kr 19,800 by sharing their home for 25 nights a year. Across Norway, hosts earned a total of kr 572 million by sharing their homes with guests. Hosts have been living on average 26 years in their hometown and for many Norwegians, being able to turn their greatest expense – their home – into a source of additional revenue is good news.
Guests on Airbnb: different kind of visitors
Around one third of guests who travelled to Norway using Airbnb say they would have stayed home or would not have stayed as long without Airbnb. 84 percent of guests chose Airbnb to live like a local and close to eight out of ten visitors said their experience using Airbnb made them more likely to return to Norway. Over the past year 564,000 Norwegians used Airbnb to travel domestically or internationally.
Norwegians love staycations
Norwegians account for one fourth of all guests using Airbnb to visit Norway and source the most Airbnb guests, followed by North America, the United Kingdom and Asia. The data suggests that Airbnb is increasingly used by Norwegians to visit different parts of the country, while benefitting communities which were previously inaccessible for visitors.
Bo De Koning, Public Policy Manager Nordics for Airbnb said:
“Norway is an incredibly exciting place to visit and our platform ensures tourism is benefiting regular people, communities and local businesses that have sometimes never seen tourism kroner before. We want to build an open and transparent community and want to be good partners to everyone in Norway while supporting the responsible and sustainable growth of innovative forms of tourism.”