Pays de la Loire

Today, we are highlighting new data about the Airbnb community in the Pays de la Loire region in France. It shows that Airbnb helps grow and diversify tourism in the region, generates new economic activity, spreads benefits to more families and communities and supports local residents who share their homes.

Today’s report shows that hosts spread and democratise the benefits of tourism and provide guests with authentic and local travel experiences. Local residents are ambassadors for the region and share the best of their communities with guests from around the world.

Here are some highlights from the report:

  • The Airbnb community helps grow and diversify tourism – Hosts on Airbnb in the Pays de la Loire region have welcomed close to 300,000 guest arrivals in the past 12 months alone. This has grown from 770 guests in 2012. Almost 90 percent are domestic travellers, mostly coming from Ile-de-France, Pays de la Loire and Bretagne regions.
  • Airbnb generates new economic activity – The Airbnb community generated an estimated €120 million in total economic activity in the Pays de la Loire region over the last 12 months, including guest spending and host income. This is good news for local families as Airbnb hosts keep 97 cents of every euro they charge to rent their space.
  • The Airbnb community helps spread the benefits of tourism – The Pays de la Loire region is home to more than 12,000 listings on Airbnb in over 900 cities and villages. This has grown from 260 listings in 2012. According to the French National Institute of Statistics, almost 700 of these municipalities, such as Saint-Gervais-en-Belin in the Département of Sarthe and Désertines in the Département of  Mayenne, have no hotels. Airbnb helps guests discover communities they might have missed and spread benefits to more families and local businesses.
  • Guests choose Airbnb for an authentic and local travel experience – Almost 90 percent of guests on Airbnb in Pays de la Loire region said they chose Airbnb to explore a specific area. Guests on Airbnb in Pays de la Loire stay an average of 3.3 days and over 80 percent of guests said they chose Airbnb ‘to live like a local’. 70 percent of guests on Airbnb said they are likely to return to the region following their experience on Airbnb.
  • Airbnb hosts are typically regular members of the community – The typical Airbnb host in Pays de la Loire shares their home for 20 days a year and earns an additional €1,700 a year. The average host is 46-years-old.  
  • Airbnb is good news for Nantes – The regional Capital of Pays de la Loire has 2,200 homes listed on Airbnb. The typical host in Nantes shares their home for 28 days a year and earns an additional €1,600 a year.

You can see the full report here.

We are pleased to see the positive impacts of the Airbnb community on the Pays de la Loire region. Hosts on Airbnb attract new guests to the region, provide unique experiences and spread benefits beyond tourist hotspots to more families, communities, local businesses and local historical and cultural sites. We want to be good partners to everyone in the region and support the sustainable growth of innovative forms of tourism. Earlier this year, we began collecting and remitting tourist taxes on behalf of hosts in Nantes.

This report is based on Airbnb internal data between October 2015 and October 2016 and survey data, and is part of our commitment to be good partners and share data with cities and regions. In October, we published reports on Provence-Alpes-Côte d’Azur (PACA) region and Nouvelle Aquitaine region and we will release new data about the Airbnb Community in the other regions in France over the coming months.


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