Airbnb is today launching a national competition – ‘Maisons de France’- to promote France’s diverse regions.
Starting today, Airbnb hosts in France can submit their homes that best represent a region’s identity and history in the hope of being named one of the ‘Maisons de France Ambassadors’.
A panel composed of heritage and tourism personalities will review nominations and release shortlists of the most iconic homes on 8 September 2016. The public will then vote to elect their regional champions, which will be unveiled on 21 September 2016, shortly after the National Heritage Days in France.
From timbered farmhouses in Normandy to troglodytes homes in the Loire Valley and chalets in mountainous areas, French houses are reflecting the great cultural diversity of the regions in France.
‘Maisons de France’ intends to enhance the rich diversity of regions. This echoes the calls from Jean-Marc Ayrault, French Minister of Foreign Affairs, to ‘reboot tourism’ and spread its impacts across all of France.
France is one of the most popular countries to visit on earth – but many visitors only see small parts of what the country has to offer. The top three most popular regions – Île-de-France, Auvergne-Rhône-Alpes and Provence-Alpes-Côte d’Azur – account for more than half of the tourism revenue in France and the five most popular tourist destinations are concentrated in the Paris area.
Since 2008, there have been over 10 million guest arrivals on Airbnb in France, and we know the best experiences are found outside the tourist hotspots…
Today, more than 80 percent of Airbnb listings in France are outside Paris. Many are in towns and villages that have not benefitted from tourism and are underserved by traditional hospitality providers.
By showcasing the French regions’ cultural heritage, we hope guests will discover the rich diversity of France and its regions and experience what it means to truly belong anywhere.