Airbnb Africa Academy: Empowering individuals and emerging African entrepreneurs by helping them share homes and communities to a global community

What is the Airbnb Africa Academy about?

As a world-leading travel destination, South Africa attracts people not only to Cape Town and Johannesburg but throughout the country. We at Airbnb believe in making it easier for local people – wherever they may be – to welcome guests from all over the world. To help the trend of travelling outside the big cities continue we’ve established the Airbnb Africa Academy, an initiative to support interested parties  from rural and under-resourced communities across South Africa. Through the Academy, local hosts and co-hosts will be provided additional education and tools making it easier to create listings on Airbnb’s platform by utilising their spare room, entire home or a unique experience to further expand a healthy and inclusive role in South Africa’s tourism.

Who is putting the Airbnb Africa Academy together?

In partnership with Open Africa, Airbnb will be hosting a 2-day training programme. The training will be focused on hospitality and technology for emerging entrepreneurs, organisations and individuals from township and rural areas across the Western Cape and Gauteng.

What is Airbnb?

Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodation and experiences around the world — online or from a mobile phone or tablet. Airbnb is also changing the economics of travel and tourism – now one of the largest industries on earth – to benefit local families and communities. Specifically rural communities on Airbnb present a great opportunity: growth in Airbnb listings outside city limits is outpacing its growth within cities, often nearly or actually doubling year-over-year, and helping to revitalise rural communities.

How much money will I need to participate if selected?

There is no cost to participate.

Who is selecting participants?

Selection of participants will be at Open Africa’s discretion based on number of spots available at the training programme and the quality and relevance of the submitted applications. The programme aims to bring together a diverse community of inspiring entrepreneurs.

What will happen during the training programme?

Participants will be provided with an introduction to the sharing economy and Airbnb. Through specifically designed materials, participants will gain an education on how to set themselves up for a successful journey in building a more inclusive tourism sector in South Africa. This could be through hosting, co-hosting or leading Experiences.  

Who should apply to Airbnb Africa Academy?

Aspiring hosts or entrepreneurs interested in travel and hospitality with a passion for utilising technology to economically and socially empower communities.

When will applicants be notified whether they have been invited to participate?

Applicants will be notified by 20th July, 2018.

Location and dates of Airbnb Africa Academy

Johannesburg: 31st July to the 1st August, 2018

Cape Town:  3rd August to the 4th August, 2018

How do I apply to participate in the Airbnb Africa Academy?

Please send an email to [email protected] answering the following 5 questions:

  • Why do you want to participate in the Academy?
  • What do you believe you will benefit from the Academy?
  • Which community do you live in?
  • What makes your community unique?
  • Would you like to attend the training in Cape Town or Johannesburg?