Updates from the Policy Desk at Airbnb


It’s been a busy few months for us here at Airbnb. As always, my aim is to keep you informed on what’s going on with us as a company here in the UK and how our team and community are working to benefit local communities across the country. I hope you’ll take a look at some of the great work we’ve achieved since June and some of the highlights we’re looking forward to.

If you have any questions or would like to meet with me to discuss Airbnb, do not hesitate to get in touch.


Natasha Mytton-Mills
Policy Manager UK & Ireland

Click here to contact me directly via email

Airbnb Unveils UK Insights Report

A look at the impact of home sharing across the UK

Airbnb just released the UK Insights Report which illustrates how hosts and guests on the Airbnb platform make meaningful contributions, not just to the UK economy at large, but also to the local communities where these guests stay. A few toplines from the report highlight how hosts and guests on Airbnb have contributed £3.46 billion to the UK economy and that Airbnb is good for the country, not just major tourist cities, with activity on Airbnb spread across the country, illustrated by residents from close to 2,500 villages, towns and cities who serve as hosts. A copy of the report can be downloaded here, with more information on Airbnb in your region.

Airbnb appointed to United Kingdom’s Tourism Industry Council

Helping steer responsible tourism growth in the UK

Airbnb’s General Manager for Northern Europe, James McClure has been appointed to the government’s Tourism Industry Council in the United Kingdom. The Tourism Industry Council, which is co-chaired by Tourism Minister John Glen, acts as a key point of dialogue between the British government and the broader tourism industry. As a business, we’re looking forward to representing home sharing at the table among key tourism players to help build on the strength of the visitor economy for the future.

Airbnb guests spend $6.5 billion on local restaurants in major cities

London tops global list with £522 million spent at local eateries last year

According to a new global report, guests who used Airbnb in London spent £522 million at local eateries last year. This spend helped London top the global list, which surveyed more than four dozen international cities. The report found that guests who used Airbnb to travel spent $6.5 billion in the past year dining out and eating at restaurants. Download the full report now.

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Hosts in Edinburgh open their doors for the Festival Fringe

A welcome accommodation alternative during tourism spikes

Each year, the Festival Fringe attracts approximately 4.5 million people to Edinburgh during the month of August. With tourism spikes like these, guests often find that many traditional accommodation options are booked up, or see their prices inflated, which is why Airbnb is such a great alternative. We caught up with some local hosts in Edinburgh to talk about the Festival Fringe and some of their experiences in festivals past.

Watch now

To continue promoting responsible tourism in London and across the United Kingdom, Airbnb provided hosts with a helpful tool they can pass on to guests as a reminder of how they can follow the rules and stay safe while they’re in town. The team also just kicked off National Home Security Month with a weekly content series aimed at hosts, promoting a variety of key safety topics. In September, to kick off Autumn Season, James McClure, Airbnb’s General Manager for Northern Europe joined Mayor of London Sadiq Khan, Night Czar Amy Lamé and other signatories for the official launch of London’s Tourism Vision. As an official signatory, Airbnb supports the commitment to make this vision a reality, along with other businesses and stakeholders.    Meet Kamie, a host on Airbnb in Ealing, where she has lived for the past 30 years. Despite being a pensioner, Kamie has been hosting on Airbnb since 2015, welcoming guests to supplement her income. In addition to caring for her parents — aged 91 and 94 — Kamie enjoys spending her time gardening and baking.


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