Utah Airbnb home hosts earned $97.6 million in 2018 amid continued hotel growth

UTAH — Airbnb, the world’s leading community-driven hospitality company, announced today that its Utah home host community earned a combined $97.6 million in supplemental income while welcoming approximately 761,100 guest arrivals to the state in 2018.

This comes as Utah residents increasingly embrace the home sharing platform as an opportunity to earn meaningful extra income and make ends meet. There are now approximately 7,100 Utah home hosts who share their homes via Airbnb, typically earning about $7,800 annually in supplemental income.

Yet, statewide data indicates that Airbnb and its host community appear to be complementing — rather than competing with — the Utah hotel industry. The most recent State of Utah travel and tourism data shows hotel occupancy and room rates in the state are growing. This suggests that Airbnb is opening up the state to a new slice of prospective tourists by catering to travelers less able to afford hotels, those who desire to stay in neighborhoods or cities that lack hotels, and families who prefer to be together under one roof.

The home sharing community provides significant value by expanding lodging capacity for Utah communities when hotels sell out during big events and big events. These include Provo and Salt Lake City during college football weekends and mountain communities during ski season. Additionally, the state is receiving tax revenue through an agreement that allows Airbnb to collect and remit the state sales tax, and state and local transient room taxes on behalf of its community.

In 2018, Airbnb and the Utah Office of Tourism announced a partnership to bring Airbnb Experiences to the Beehive State. Airbnb Experiences are handcrafted activities powered by a diverse set of locals who connect visitors to a different and authentic side of their communities, from a hike through the ancient hills of White Canyon with a third generation Navajo native to a sip and stroll tour of Salt Lake City. The partnership is also an opportunity to develop micro entrepreneurship opportunities throughout the state, supporting rural and urban job creation in line with Governor Gary R. Hebert’s 25k Jobs initiative.

What follows is an overview of 2018 guest arrivals and total host income, broken down by county.

County Total 2018 Guest Arrivals Total 2018 Host Income
Salt Lake 193,800 $24.3m
Washington 126,700 $11.3m
Summit 89,700 $29.7m
Grand 73,500 $8.9m
Utah 54,800 $4.9m
Kane 45,600 $4.1m
Iron 40,300 $3.1m
Garfield 22,300 $1.8m
Davis 20,000 $1.5m
San Juan 19,900 $1.1m


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