Airbnb today released a report that shows how home sharing on Airbnb boosted the Visegrad economies by almost €1 billion in 2017, which includes host income and guest spending. The study shows that Airbnb diversifies tourism in the V4, while boosting the economy in local communities beyond tourist hotspots. The announcement was made today by Anita Roth, Airbnb’s Global Head of Policy Research, at a press briefing in Prague.
Hosts on Airbnb: Typically local residents who share their homes
There are over 36,000 hosts in the Visegrad countries, sharing their homes with guests from around the world. Hosts are typically regular people and earn just under € 2,000 by sharing their home for 31 nights a year. During 2017, hosts earned a total of €180 million by sharing their homes with guests across the V4. Over 40% of the hosts in the Visegrad countries use Airbnb to help them afford to stay in their home and for many families, being able to turn their greatest expense – their home – into a source of additional revenue is good news. The average host on Airbnb is 39 years old and has been living for 17 years in his/her hometown.
Guests on Airbnb: Different kind of visitors
Since 2013, there have been 5.9 million guest arrivals on Airbnb in the V4. In the course of 2017, 2.7 million guests used Airbnb to visit the V4 region – an increase of more than half on the previous year – and guests stay on average 3 nights per stay. Around one third of guests who traveled to the V4 using Airbnb say they would have stayed home or would not have stayed as long without Airbnb. Eight out of ten guests chose Airbnb to live like a local and 81% of the visitors said their experience using Airbnb made them more likely to return to the Visegrad region. Intra-Visegrad travel accounts for the greatest share of guests, with V4 guests representing roughly 25 percent of all incoming guests – a growth of 89% compared to the previous year. Guests using Airbnb to visit the Visegrad countries spend up to €100 daily and in total they spent €817 million in 2017.
Beyond tourist hotspots
Hosts on Airbnb provide a different form of accommodation and help spread visitors and benefits to new families, communities and local businesses. While capital cities will always be a popular destination for visitors, guest arrivals outside of the Visegrad capitals are growing at a much faster pace. In the Czech Republic, guest arrival growth outside of Prague is twice as a high compared to Prague and in Poland, three quarters of all guests traveled to areas outside of Warsaw. This shows how Airbnb gives visitors the chance to travel to neighborhoods they might otherwise miss, and disproportionately bringing economic benefits to communities that have not typically benefited from tourism, beyond the tourist hotspots.
Airbnb: Boosting all Visegrad economies
While the Czech Republic still represents the biggest market in terms of Airbnb guests (1 million in 2017) – followed by Hungary (800,000 in 2017) – both Poland and Slovakia are increasingly benefitting from home sharing, with guests on Airbnb growing at higher rates between 70% and 100% compared to last year. With up to 97 percent of the accommodation charge remaining in the hands of hosts, and almost half of all guest spending taking place in the neighborhoods where they stay, the positive economic impacts of home sharing is significant.
Anita Roth, Global Head of Policy Research for Airbnb said:
“As tourism in the Visegrad countries is increasing, our platform helps to ensure this growth is healthy and sustainable by benefiting regular people, communities and local businesses that have sometimes never seen tourism euros before. Airbnb can be a major engine for economic empowerment throughout the V4 and we look forward to working with policy-makers across the region to continue boosting economic and social opportunities for regular people.”